YB COSMETICS – FROM CAMPAIGN TO TIMES SQUARE

We were trusted to lead two major campaigns for YB Cosmetics’ Times Square billboards. We handled full-scale production including creative development, location scouting, execution, and post-production. The first campaign spotlighted their best-selling crème blush collection; the second launched their highlighter, contour, and lip oil line—designed with high-impact visuals for bold brand awareness.