OBAGI – 360° LAUNCH VIDEO EXPERIENCE, NYC

For Obagi’s immersive NYC launch event, we led end-to-end production of 9 high-impact videos—8 individual product features and a powerful brand sizzle reel—crafted for 5,000 square feet of floor-to-ceiling projection at Lavan.

We brought each formula to life through bold visual storytelling, seamless product styling, and polished motion work, all optimized for multi-screen, large-scale display. From creative development to final delivery, we ensured every frame was engineered to captivate at scale.

This campaign is a perfect example of how we support beauty brands in owning the room—whether it’s IRL, OOH, or digital.